Peter Jones lets Halo slip

Last night Halo the fantastic new laundry detergent that kills C-Diff and is non hazardous and can wash at a low energy saving 30 degrees failed to achieve investment from the Dragons Den to take it into the domestic market. In fact I thought Peter Jones looked pretty perplexed that he came only to negotiate on a 5% stake.
Quiet understandably anyone that has watched and studied the den would realise that they would have to let at least 15-20% go for an investment and to me it looked as if they were after some publicity with no intention of investment, shame cause one is left with the feeling that it will take three times longer to bring this product where it should be. See the episode at this link. Dragons Den.