Speaking to a new client today who raised a good point. He said honestly, " I am not particularly drawn to you because of your Eco friendliness it was the savings of doing the job with less products and the money that most drew me."
Interesting, by making sure the offer works better and costs less people will choose a green option out of good business sense. Surely that is the way to look at all green issues for the good of all?
29 January 2009
Green means lean!
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