Recycling isn't the greenest option for every product

Lately we have struggled to get our regular brand and source new commercial recycled quality toilet tissue from our reqular suppliers. I am told the price of pulp is going through the roof and thus recycled pulp too and therefore companies are not producing as often.
I believe that in fact we may have to concede luxury white soft and fluffy RECYCLED toilet tissue soon to the 'never worked' column! Why? For two reasons, one cause the energy and waste in producing such a product is more than to produce it from sustainable forrest plantations (FSC approved of course). Imagine the water, dyes and fuel needed to turn coloured pulped paper waste in to fluffy white toilet tissue.
Consumable paper tissue such as hand towels do not need such a cosmetically pleasing feel for the coloured heavy gauge papers and therefore would be easier to convert as would natural card products. As we are still in the great scale of things amateurs in such products and still learning I believe the directive for green awards should therefore be towards best solutions and not just a badged product for the sake of an eco term.
If you like the eco gumpf however, how about FSC approved sustainably sourced tissue paper. Also don't forget whilst the tree's are growing they are also consuming CO2 too.

Your supplier should be able to supply you with the appropriate certificate for the product to support this and the good news is most all products now are such.