Announcing the Goofy Green Herring Awards!

Green foot, green leaf, Eco leaf, green England, The Environmental association of,green armpit awards! If I had a blah blah blah.......on a weekly basis now I get approached by one organisation or another to pay money and enrole on a buying group, website list or sign up to join some green Eco friendly motivated group who want to endorse our products, services or business. Sometimes the only criteria is money or saying the right things on a web sign up form.
I made a decision recently when we were looking at the new branding and messages of our offer. My talented marketeer asked me whether we wanted to put the name of the organisations that approved our products on the back such as one that works within a large industry sector and another relating to animal issues. We decided NO for the following reasons:
1) Why should we pay organisations to support what we know we are, when we know what we are already (get it)?
2) We have been supplying greener cleaning fluids for 10 years before most companies even realised that is what they would need to do to keep their market share and therefore the greater good and credibility of us would shine through.
3) We and our users know our products work very well and understand already without a symbol where they come from and what they are made with (they only need to ask the questions and they get the answer).
4) Despite any badge,if the product doesn't do what it should it will not sell anyway ultimately even turning people back to toxic products as results will demand.
5) Despite having a symbol if a product is not good value, it will not ultimately be a success in the future market.
6) Bottom line must be the product source, build, performance and delivery value of any product over the next decade.
7) Half the badges and groups will cease over the next 5 years due to the economy or will.

Despite this their are some fantastic groups that have furthered people's interest in such matters and have the ear of government on policy, its the profit motivated start ups that businesses need to be careful of wasting money on.