You can have it all!

Talking to some customers on my rounds it is clear that whilst people are spending money they are being more choice as to what on. One city centre cafe said it was quieter than they would expect and a tourist farm shop said the cafe was busy but the local food trade shop was not doing that well.
I guess people will resort to the big four for their basics and luxury's for a bit less in difficult times. For all the principles that we all love, buy local, organic, green, Eco friendly, if it costs more than a certain amount above the other option people can not afford or perceive they can not buy into it.
I have always said that when selling green solutions they must always SAVE money. Our green cleaning fluids are high grade concentrate and therefore make up many triggers as apposed to chemical based watered down products. This is just one example that with a little effort you can have it all.
Solar power is cheaper in the long run, ground source heating, but they all demand are larger outlay. If we can get real up front support for all houses to cost out these changes we could make a real difference to do our bit in Britain. We can but live in hope!